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52 m LAND USE & DEVELOPMENT DESIGN FOCUS ON QUALITY By seeking opportunities to improve the overall appearance of Harrisburg and the surrounding area, particularly at its gateways, the community can present a positive image, reinforce its identity to distin- guish itself in the region, and build investor confidence. Communities across the US that are enjoying success with economic development cite quality of place and quality of life as major factors influencing loca- tion decisions. Investors are drawn to communities that demonstrate a commitment to quality. • Ensure a higher level of quality in all future development - Review and amend the Town's Unified Development Ordinance and other ap- plicable development codes as necessary to maintain or improve the quality of architecture, landscaping, and other details in new development expansions, and redevelopment - Through the conditional rezoning process, encourage a higher level of investment in facade treatments (articulation, fenestration, materials, finishes, etc.), landscap- ing, site furnishings (benches, lighting, etc), and other elements that are visible from public streets or other public vantage points, than applicable codes require. - Leadbyexample. Exam in the Town's policies, procedures, and practices in terms of the design and maintenance of public facilities and spaces. Prepare a set of design guidelines to describe specifically a set of standards for theTown to follow to ensure the consistent application of agreed upon standards to all public spaces as they are developed and/or improved. • Focus on placemaking. - Prepare design guidelines for public and private use. Design standards should take into consideration the function and intended experience of each place. Goals of the design guidelines go beyond aesthetics and address safety, community image, community identity (brand and history/herdage), and quality of the experience. - Apply Crime Prevention Through Environmental Design (OPTED) principles to public space design and maintenance. - Improve the appearance ofthe NC -49 corridor, Harrisburg's main street. • In connection with a detailed study of the NC -49 corridor to address access management and safety, prepare a streetscape design concept to introduce more landscaping along NC -49, such as street trees along the edges and trees or shrubs in new medians. - Prepare Streetscape Design Guidelines to guide publicly- and privately -funded aesthetic enhancements to the road corridor and encourage improvements be- yond the right-of-way. - Prepare a Public Realm Master Plan that addresses the types, locations, and op- portunities with a wide variety of public and publicly -accessible spaces. Allzchmenl number 8 \n G-1 Page 173